https://www.larafedoroff.com/casestudies daily 1.0 2024-10-22 https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1651934574510-CDQ5P5KGS3G70SSZQOAJ/royal-facial-rec-presentation.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652735075056-REMRCCY5FGAY64P6CC7T/royal-atsea.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652734886252-HQ7D557PQIKRRMS864XV/royal-day4.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1651932921747-Z7ZI65V9TKZ4OKTPL9Q8/legos-side-opt.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/61759fac-2013-49c9-b61a-dc683769ecea/Royal_Caribbean_International_logo.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652056023272-DINFW0GWQBVYPOQLGB82/royal_caribbean_shipdeck%E2%80%93logo.png Case Studies - CASE STUDY Royal Caribbean’s Frictionless Arrival https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652735171570-HXJ5OKJPAE21CII8UFUF/royal-myaccount.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652733442692-FFWVSLPQPNRHEJQGY094/cr-conflict.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652726253713-Y21AF1AKXYD6YGENA210/Daily+Schedule_Filtered.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/578ef6e9-2395-4c0a-83fb-7bb0f1968693/Canyon_Ranch_black.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652726217552-M4O2LMW5RXLU9C45ST47/Explore.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652725709919-VZQGLS9ZOQ4BQEVI8WFC/Home+Screen_Beta.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652726964634-E86L076R1ALG0IWDJJ9B/amex_hypothesis_dashboard.png Case Studies - Make it stand out AMEX Experiment Hypothesis Dashboard https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652727569072-U4PPAOFFFCWQG6LQWY5W/amex-logo.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652727106216-9AM4PAP40E80ZV582I1F/amex_screens.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652729681227-UWJAFSMLXLPGZFB11ARG/privacy-photo-sm-crop.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652730432633-ANEY86DADCL5EZA4BNTH/wm-location-data-crop.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652730673938-3Z9Q1TOQGLDFGF2ZASUK/wm-research-crop.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652730134166-1E1G0NJRUIQVG7HF4J4D/wm_data-privacy.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652731901411-GYIFO51F0DB2Q1CUH3FV/gti-home.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652732044510-T5YCH2QHTTP1A8VGKKIQ/gti-filters.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652731758871-Z2AKNBBQRHL11DDFA8X0/gti-persona.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/32c5b447-83f7-431b-a0d9-53627a763d15/green-thum-industries.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/906b8ac6-a8db-4ab0-a951-20cae93f7ab8/Screenshot+2024-10-21+at+8.52.00%E2%80%AFAM.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652732948473-DP0FA5MHVQKEQNLM3IAJ/LINX-profile.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652732822302-2GLCUPEF020BMPOB1HS3/LINX-signin.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652732638322-8NW4JBG2SCUURZK60803/Linx-home.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652732866462-49IOQZ3D5GXPOCK51G7N/LINX-posts.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652732919955-EWVR6747T6J42D6W0390/LINX-community.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/04d4f742-299f-4a55-8a0e-2c4c691d2900/CTCA-patient_goals.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1efa365e-2dcb-485f-9fd0-8d8a1bcf60b2/COH-Horizontal-Logo-RGB.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/7aa4b143-465b-4933-8e07-351b1971075e/Screenshot+2024-09-13+at+3.09.40%E2%80%AFPM.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/69bb307d-d43d-4d5a-aa21-ef3174602612/SAG-AFTRA-earnings-benefits.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/68f7b196-7ea6-4e31-88fe-8caa786002a9/SAG-AFTRA-benefits-dashboard.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/a8e34260-b0bc-49e9-91f8-fad81f76f9eb/SAG-AFTRA_logo.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/0203151f-faf3-4f67-bae0-08b1d725e805/Ford-Motor-Company-Logo.png Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/c46825b5-438c-4f0f-a5b7-9c6eaac6ea68/Future-of-Retail-Rendering-Presentation.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/9ff2599f-9757-4989-9150-2b9dda2e46ae/Future-of-Retail-Open-House.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/ae9485e2-4e3f-4b94-9ccb-78999497f4b6/Test-Drive-Research.jpg Case Studies - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1476144739417-XINT15Z1UCEMR636GZWS/eHarmony_IA.png Case Studies - eHarmony IA Cross-Platform Parity A holistic vision and understanding can help to create a peaceful simplicity. I designed IA for iOS, Android, mobile web and desktop to highlight the disparity between platforms, to help bring harmony to the taxonomy and to transform the empty forward user paths by identifying meaningful transitions. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1476167627130-NBCGRQLEH5Q6JL5K1PE8/ux_process_example.png Case Studies - UX Process I developed this process map to establish a way for teams to visualize collaboration at different stages and understand how we can leverage the expertise of each team member. This helped clarify who was doing what for each phase and streamlined our process. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1476160462885-QWMCQ0Y6G5GATP5J7284/UX_Heuristics_checklist.png Case Studies - IA Heuristics Checklist – Redesigned Abby Covert, an IA expert and author of “How to Make Sense of Any Mess” created a poster that references five important historical sources of information architecture and usability heuristics to provide a list of ten core heuristic principles. Each principle is paired with a checklist of thought-starter questions designed to facilitate better critiques. I struggled to get my teams to use the poster so I converted it (with Abby’s permission) to a Sketch file so that designers could use it as a checklist while they are designing. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1533933095817-L4J349H95JKMDA375AT5/Tradesy-Personas-seller-v1.jpg Case Studies - Tradesy Seller Persona This is an early example of a Seller persona representing a small data set of qualitative research. It’s a good start, but I pivoted our approach to a more robust data-driven initiative. We worked closely with the BI team to create a cluster-based segmentation analysis to allow us to identify associated traits and common behaviors for LTV users. After extrapolating the user patterns, we will evaluate this data against additional qualitative research that will help us learn perceptions, attitudes, concerns and user motivations. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1476660783644-TMU8J3WXP3ULVX7SGWUM/farmers_image.png Case Studies - Farmers Insurance – Hall of Claims Challenge: Conceptualize, create, test and launch a reimagined experience for Farmers Insurance. Impact: Farmers Insurance launched a successful interactive digital experience. Digital content drove over 3.4 million in traffic, visits to Farmers.com were up 115%, initiated quotes rose 127%, and consideration increased by 33%. Outcome: A new interactive website, value props, user testing and a new CMS for agents to submit unique claims stories. Awards: Gold ARF David Ogilvy Award in the “Breaking Through” category Silver Effie Award in the Insurance category Bronze Effie Award in the “David v. Goliath” category Digital Experience: We wanted to demonstrate Farmers' know-how, so we created the Farmers Hall of Claims — a repository featuring exhibits highlighting the most outrageous and crazy claims our agents have ever handled. A digital version of our Hall gave users a chance to explore these claims and learn more about the coverage behind them. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652054803026-GMZ35XWU070CFNK35BN8/xl_Nav_Tucson.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652054893808-E2QKRWV8Y4ELXRTZ0IUL/amex.png Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652059192763-38QPZO1UB1LVE2S6GW1I/privacy-photo-sm.png Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1476164322703-PA3TJ4ZU6VHRREAUQDAZ/mitsuwa_desktop_example.png Case Studies - Mitsuwa User Research Mitsuwa's new site experience was completely transformed. The visual design incorporated a fresh, clean color palette and photography while I was responsible to sketch and wireframe the experience. I conducted unmoderated user research to validate the ease of use, location findability, and promote events recipes. We targeted specific demographics and leveraged user's feedback to iterate our designs prior to launch. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652105816792-CGURMZXHVDW6P1KMZ8M3/royal_caribbean-sm.jpg Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652186007882-IH1LDRB1OXT2NKL3NZMI/cbd-medicinal.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652186050198-4GHYQ5GONJ7IVB146MPH/Home_Welcome.jpg Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652189323999-4F546KS6R5LS6QYCF5PO/farmers-ad.jpeg Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1726265903786-TXUT60S08LKU4FDIGHH9/CTCA-01-COH-Consultation-Female-1080x1080.jpg Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1726268371517-NGCHY7IU2G93N1ED0XJ6/SAG-AFTRA-join.png Case Studies https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1726519695837-D4FV21MDXOYK0OCZQC20/Ford_mustang.png Case Studies https://www.larafedoroff.com/warten daily 0.75 2016-03-01 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851022917-I14CZYTKH20F3NT8F5T0/4.jpg Warten https://www.larafedoroff.com/stein-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456944933692-TOA1PP8PC846S793GKKD/49.jpg Stein https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456945136383-A1K8S5BMS4FLG0IET2V8/49.jpg Stein https://www.larafedoroff.com/kaltes-eis-avenue daily 0.75 2025-05-09 https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456785006090-WSZH5IFVLDISGJ3LL92P/77.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456859954947-87WWGOAOAAOAP21KYC0S/77.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851308833-FXAMTSU2HDX9UFCNVHLF/93.jpg Kaltes Eis https://images.squarespace-cdn.com/content/v1/56d4a125e707eb7a02e4055f/1456851292973-X8LOGOZN820FY9SXSSPP/84.jpg Kaltes Eis https://www.larafedoroff.com/new-page-2 daily 0.75 2016-10-12 https://www.larafedoroff.com/new-page-4 daily 0.75 2016-10-12 https://www.larafedoroff.com/new-page daily 0.75 2016-10-12 https://www.larafedoroff.com/new-page-1 daily 0.75 2016-10-12 https://www.larafedoroff.com/about daily 0.75 2024-10-21 https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652105098998-8OCBR8YDIMAYIUPJZDSB/lara-fedoroff_350.jpg About https://www.larafedoroff.com/new-page-3 daily 0.75 2018-08-21 https://www.larafedoroff.com/new-page-5 daily 0.75 2016-10-12 https://www.larafedoroff.com/design-process daily 0.75 2024-10-21 https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652187574663-DXOW337MHI1Q0IDQAU4L/eH_RQ_test.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652187917339-2HM3QRPHBXWR7L6UZ4DS/research-tradesy-seller-trust.jpeg Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652186933403-FN8KKELD0TQEL8XZOSFK/user_journey_example.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652187446823-3CKJARDNJQA7CJ6ASLSO/eHarmony_IA.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652188290535-KQV2ZLF7FGZ9SD8XHG0P/mitsubishi_competitive_analysis.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652188409045-EM0XUT19UHHDHLHM321T/UX_Heuristics_checklist+%281%29.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652187228174-LLKHDX5Z5HJ43PCQJ9US/eHUser_flow_eH_example+%281%29.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652187109673-W5QCD94PAQ5J6MUW1ZP3/onboarding_workshop_userflow_example.jpeg Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652188156881-TKBUGNVBK9RXCC07E1LY/tradesy-research-buying-onboarding-preferences.jpeg Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652188684146-KXL33O6X845KUGHLVHB9/Tradesy-Personas-seller-v1.jpeg Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/57fc2dc7bebafbb2078d456f/1652057185185-JGPRG2X896BBY4WJMDMD/ux_process_example+%281%29.png Design Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference.